Thinking Juice, the award-winning integrated creative agency, has won the brief for UK retail giant Peacocks’ Christmas TV campaign.
The work is the first in a series of campaigns launching the brand’s ‘real family value’ positioning, also created by the agency.
Gellan Watt, Managing Director and Chief Creative Officer said: ‘It’s a great win for the business and it’s been good fun to work on. The team at Peacocks are progressive in their thinking and have really exciting future plans for the brand. Early results from the campaign show it’s been a great success.’
The brief includes brand communications, TV and digital marketing. The agency has also been awarded projects for Peacocks’ sister companies, Jane Norman and Edinburgh Woollen Mill.