As brewers proud of their rural Dorset roots, Badger believe everyone should have the chance to switch off from the hustle and bustle of everyday life, escape to the country and get back down to earth.
As part of their integrated 2019 communications strategy and following the recent brand campaign, this summer, Badger will be offering ale-lovers a chance to win an exclusive camping experience in Dorset’s glorious great outdoors.
Working closely with their marketing team, we have created the ‘Back to Earth’ activation which is live now – giving away 6 weeks of camping pitches in some of the region’s best campsites, complete with a bespoke Badger bell tent, camping kit and, of course, some Badger beer supplies.
The activation is being supported with an integrated advertising campaign across digital, PR and the on-trade, and three months of social content activity.
To support the regional-based experiential activity, we have also worked with Badger to create their first mobile bar, which will be giving the county’s residents and visitors a chance to try a range of different Badger beers. The van will be visiting multiple campsites across the summer and some of the region’s biggest festivals and events, so keep an eye out – you won’t miss it!
Visit www.badgerbeers.com/backtoearth now to find out more.