Thinking Juice, the award-winning integrated creative agency have been appointed by Amdocs to handle a pan-European B2B campaign.

Amdocs are a giant organisation in the telecommunications industry supply systems, solutions and software to telecoms service providers around the world. The brief is to promote Amdocs’ software solutions for the ‘connected world’.

Taking in market research from 5 countries, producing video content, a website, iPhone website, white paper and online advertising campaign the whole campaign went from sign-off to going live in just 15 working days. The campaign was produced in collaboration with 4 AMIN Europe network partner agencies.

Gellan Watt, Managing Director, said: “We’re really proud and excited about the ‘Amdocs – The World is Waiting’ campaign. Not only was it a real challenge in terms of timescale, it shows how good our international network is at collaborating and bringing campaigns to life in timescales and to a quality that other network agencies simply couldn’t get close to. And to great effect.”

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