We're delighted to announce that Nite International, an independent British watch brand, has appointed Thinking Juice to help move their brand forward so they can achieve their ambitious goals.

Already a market leader in self-powered GTLS (Gaseous Tritium Light Source) illumination watch technology, Nite pride themselves on crafting well engineered, quality watches backed with outstanding customer service.

Working together, the ultimate target is to expand the appeal of this well-established online direct business and introduce it to a much wider audience – in an increasingly competitive consumer space.


“Nite are the type of brand we love working with. We have the utmost respect for smaller challenger brands that over-achieve in a really competitive market; and helping them to progress to the next stage in their chapter is a really exciting prospect.”

Neil Dennis, MD, Thinking Juice

Work has already commenced on repositioning and developing the brand, with new consumer-facing communications being rolled out in 2018.