The project which will include a new brand and identity, website redesign and app updates was given to Thinking Juice following a two-month pitch process including two rounds of pitching against eight and then four creative agencies. The work will be rolled-out across the chain starting in March.

We’re delighted to be working with the Nicholson’s team, having worked closely with two other M&B brands – Premium Country Pubs and Vintage Inns – across an array of on and offline design projects following two successful pitch wins late last year.