The Road To Success
Motorsport Magazine has been a longstanding client of ours. Over the years, we’ve worked with them on a host of projects to help their readers easily gain access to their favourite adrenaline-pumping content. Among these projects, was the design and build of their brand-new, shiny website — and we’re pleased to announce that the site is now officially award-winning!
In November, the new site was crowned Site of the Year, by digital publishing powerhouse PPA Independent Publishers — the largest representatives of UK magazine publishers who are defining a new age in multi-platform content.
The new look was designed to mirror the printed version of the magazine to create a richer, more immersive online experience for their loyal fanbase, which really paid off. The backend development offers more flexibility and functionality, which has allowed MotorSport to enjoy greater ROI from their valued subscribers.
- Integration of relevant subscription offers helped to increase transactions by 128% from editorial content.
- Ecommerce sales are up 154% on last year.
- Advertising direct sales revenue is up 32% while the number of direct campaigns has risen by 44%.
- Subscription orders via the website have doubled.
We are thrilled with this latest news, and share our congratulations with the guys over at MotorSport for creating a sharp and exciting publication loved by many.
See the work here.