“What do you do when you’re already the best creative team in the region? Make it even better.”

Those are the words of Gellan Watt, our award-winning Chief Creative Officer and Managing Director, on announcing the appointment of Matt Turner as Creative Director for the Emerge Group’s Bournemouth Head Office.

Turner, an award-winner himself, has a rich history in Adland heralding from great agency names including Wunderman, Joshua, TBWA, McCann Erickson and most recently a founding partner of MyAgency in London.

Gellan Watt said: “We may already be known as the best in the region, but we’re very serious about being THE best in the business. Matt’s appointment is yet further proof that even in difficult economic times, we are completely committed to delivering a market-beating creative and strategic product for our clients.”

He added: “Matt’s a super talent. And a great bloke. Everyone’s really pleased to have him in the team, and personally I can’t wait to work with him. His talent and experience, added to our own superb team, really stands us out from any other agency outside of London.”

Watt went on to say: “In the same week we are also delighted to announce that we’ve also recruited Phil Donnovan as a Senior Account Planner, adding more talent to our planning resource too. These are incredibly exciting times.”