With a heritage dating back to 1832, Derwent has been making art supplies in the north of England, so when they appointed TJ at the beginning of the year to look at some brand strategy work, our creatives had pencils at the ready.
As we moved into March, the brand’s priorities — along with the rest of the world — changed, as the nation was put into lockdown. Which also meant a sudden shift in the priority for our response.
In light of the current events, we paused our brand work and moved into creating some exciting reactionary content supported by influencer activity, due to go live from early July.
We cannot wait to share the work, see the content filling up Derwent’s feed, and to hear what their fans have to say.
Working with British heritage brands has become a huge part of what we do here at TJ — it’s so exciting to rediscover those iconic names that played a role in our childhoods, and it’s even more exciting to be able to be a part of their development as a brand. Especially when the brand is so inherently linked to the creative industry, as Derwent is. And we can’t wait to work with their team further on some exciting new projects coming very soon.