The website for new specialist outdoor activities provider Go Awol has gone live. The eCommerce website was created by Thinking Juice, the South’s leading integrated agency – recently named Advertising & Branding Agency of the Year 2010.

Founded by an outdoor enthusiast, the business is both a hub for activities on the South Coast and a fashion brand. The agency also created the brand identity which is now being applied to a range of outdoor, leisure and branded clothing.

Gellan Watt, Creative Director said: “We’ve really enjoyed the Go Awol project. The management team are absolutely great to work with and we’ve made some successful collaborations to create the site to reflect a new and innovative business model. We wish the Go Awol team every success and we’re looking forward to working with them as the business grows”.