What is a typical day like for you?

It’s no secret that the agency scene offers people an unbelievable variety in their everyday lives and it’s totally true. If I had to describe the usual appearances everyday, I tend to arrive to an eclectic mix of fruitful new business opportunities and a tidal wave of spammy SEO emails which I sift through over a cup of Earl Grey. The afternoon is usually full of internal meetings to plan out our marketing efforts and a few phone calls to get under the skin of my potential clients. I then usually round up the day by booking in coffees with connections old and new so I know what to keep my ears open to, and then a few more hundred emails.

What was your first job?

It was a waitress in my local greasy spoon, working full weekends without a lunch break for about £3.00 an hour.

What’s the best piece of advice you’ve been given – professionally or personally?

“Give less of a f***” Ironically, I still can’t embrace this advice where it’s needed and it continues to be one of my best and worst qualities.

Do you have any favourite brands?

Of course! I live for my Fitbit these days so that springs to mind first. I love the sassy language and design that goes into the Soap & Glory brand and I adore Tatty Devine, the boutique, hand-cut jewellers. Collectively, these brands have suckered me in to the extent that when I look into them, I actually think I see myself. They are, to my mind, all brands that are totally smashing it.

What excites you most about the industry?

Ideas. This industry is all about being clever and being creative and I don’t think there’s another professional space that has to evolve so rapidly and compete so hard which means the quality of the work produced is demanded to surpass all that has gone before it. Upgrade your game plan or get out of the way – what’s not to be excited about?

What keeps you at the top of your game? 

Enough sleep (which I track using my Fitbit), exercise and laughter. Also making the most of my weekends.

What is the most exciting aspect of your role at TJ?

Learning about what makes my clients tick and what their world revolves around. I’ve heard about it all, from door hinges to investment banking to vitamins. To succeed in my role, I must wear many hats and I think I have quite a good hat head.

Do you have a motto?

Be nice.

What do you like to do when you’re not working?

I go running whenever I have the inclination – pavement not treadmill. I might be one of the few people I know who genuinely loves driving and when the sun’s shining I whip down the roof of my little convertible and all my stresses blow away in the wind to the retro stylings of Basement Jaxx. I also like to pretend I’m Heston Blumenthal in the kitchen at home, much to the detriment of my partner.

What’s your Thinking Juice?

A glass of 2012 Fleurie, of course.