Erupting onto the art scene in the early 80s, Jean-Michel Basquiat was a self-taught creative prodigy who, in just two short decades, made an impact on the art world that has influenced every generation since.

In preparation for the global launch a brand new Dr. Martens collection, which pays tribute to the boundary-breaking artist and the chaotic brilliance he left behind, our team was briefed to deliver a suite of head-turning creative assets that would perfectly capture the shared values of both the artist and brand.

Bringing the collection to life

Our response was to create and capture the product within the three ‘worlds’ Basquiat is synonymous with – the street, the studio and music.

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Executing the photoshoot during lock-down posed some interesting challenges, including creating our set entirely in-house and capturing the images remotely, but the results were worth the effort, and are currently being rolled out in-store and online.

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“The team at Thinking Juice were incredibly agile in translating what would have been a set build photoshoot to a digital execution in the midst of COVID-19. From conception to delivery, the team aligned DM's and Jean-Michel Basquiat's aesthetic which highlighted the authenticity and synergy of the collaboration greatly.”

We’re currently collaborating with Dr. Martens on yet another epic project, and will be sharing news of this work soon.

See more of the DM’s x Basquiat campaign here.

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