Thinking Juice is appointed to handle the integrated business for G Plan, one of the UK’s most famous and loved sofa brands.

As the brand heads into its 60th year, the agency has been appointed to work with this furniture design icon of the 60s and 70s. Today the business is one of the leading sofa manufacturers.

Gellan Watt, Managing Director, said: “It’s a great win. We’re absolutely delighted. The team at G Plan is fantastic to work with and the product range is going through a major period of innovation, with collaborations including a new Vintage inspired range with Wayne Hemmingway. It’s the best possible time to be involved with the G Plan business.”