Thinking Juice, the award-winning integrated creative agency based in Bournemouth, has been appointed to handle a range of briefs for The Global Peace Project. The concept is designed to make a reality of Archbishop Desmond Tutu’s dream – to build a peace centre for South Africa – The Desmond Tutu Peace Centre – his life’s great legacy to benefit the whole world.

The Global Peace project is a series of live events bringing together World Leaders to discuss their lives and current affairs in an intimate and relaxed atmosphere, under the ‘Audience with…’ format.

Thinking Juice has produced a range of digital assets including website, virals and email marketing working in tandem with PR activity to raise awareness about the project and boost ticket sales.