Very rarely does an agency get the chance to rethink an entire category, but our work for FieldCandy has allowed us to do just that. Following appointment late in 2010, we have been working closely with the inventors of a new concept in tents.
Featuring remarkable product design and innovative solutions from the zips and pockets to the pegs and poles – the most notable difference with these tents, is the flysheets. They are limited edition designs featuring stunning patterns, photography, illustrations and designs – making them truly outstanding.
We were appointed to create the brand (from naming through to visual identity), design many of the flysheets and create the launch assets including social media assets, eCommerce website, manuals, photography and product film.
It was an amazing brief. And a great idea.