The sun’s finally made an appearance and we’re feeling extra summery thanks to our latest website redesign for Winfresh, the Caribbean-based food and drink producer.
Their aim is to deliver the tastes of the Caribbean to the world, while staying true to their roots and supporting local communities and farmers. They asked us to refresh and update their website to reflect the colour and vibrancy of the turquoise waters, white sands, stunning mountain vistas and lush, green fields they call home.
Inspired by the Windward Islands’ beauty.
We developed a Caribbean palette of muted primary colours and combined this with driftwood-effect lines, as well as a suite of imagery that reflected the bright personalities and positive nature of the people across the islands.
The final site has been built so the client can manage every part of it, ranging from core website messaging and pages, to search-specific metadata and imagery.