For the second year running, Thinking Juice, the award-winning integrated creative agency, has created Bournemouth Town Centre BID’s Christmas campaign, under the ‘Make it Bournemouth’ brand.

The integrated campaign promotes Bournemouth as a shopping and leisure destination for the Christmas period, and includes TV, outdoor, radio, press, social media, digital and PR.

Gellan Watt, Managing Director and Chief Creative Officer said: ‘It’s our second year working with the Bournemouth Town Centre Business Improvement District, which is fantastic. The first year was a really successful award-winning campaign, despite difficult retail conditions – and we have even higher hopes for this year’s campaign. The work has been created on a really tight budget, but we’re incredibly proud of it. We’ve produced a social media driven integrated campaign, employing each of the paid, earned and owned channels.’