Thinking Juice, the award-winning advertising, digital and brand communications agency has won the brief to produce a new advertising campaign for leading independent medical communications agency WaterMeadow Medical, following an extensive agency selection process.

The creative, which is now in production, features high end creative photography and will be used in international trade publications and direct mail.

Debbie Watt, Client Services Director, said: “The WaterMeadow win is really exciting for us and the final creative is equally so. We have also created a central proposition that has already been adopted by WaterMeadow internally, which is a great success.”

The work breaks this summer and includes press and online creative.