Although Anglepoise needs no introduction, we’ll shed some light on this iconic British brand before (excitedly) diving in to how the Thinking Juice team will be working with the quintessential lighting expert.

For over 70 years Anglepoise has been creating table lamps, desk lights and floor lamps that prize both form and function in equal measure. Revered by experts and consumers alike for both their timeless aesthetic and durability, an Anglepoise piece moves with its owners through life and each new design is an example of the brands ability and ambition to deliver products that are a long-lasting tool for enlightenment.


Under the guidance of Design Director Kenneth Grange, seen by some as the “Eames of the industrial design world”, Anglepoise continues to create modest yet iconic light fittings that are designed to replicate the intensity of light that is demanded by professionals and adored by domestic users across the world.

Now, as Anglepoise begins to activate their recently revised brand proposition,“Abandon Darkness”, created in partnership with the Garage Soho and advertising legend Sir John Hegarty, the team turned their attention to ensuring that every touchpoint was as effective and aligned to this new proposition as possible.

And we’re pleased to announce that, after presenting our recommendations, Thinking Juice has now been appointed by Anglepoise to deliver strategic direction for the brand’s social media, as well as leading their new eCRM programme.

If you’d like to see our work as it goes live over the coming months, follow Anglepoise on Facebook and Instagram, and sign-up to (what will be) an engaging eCRM programme of curated content from the world of interiors and design, as well as sneak product previews and exclusive interviews with a host of prestigious designers.