With many London agencies under his belt, creative director, Matt Turner, takes a seat and gives us an insight into his role at TJ.
Why did you want to be in advertising?
When I was younger, my dad was a type director at all the big agencies. Now and then I used to go to work with him, and it seemed like an amazing world of sex, drugs and rock ‘n’ roll. I was sold.
What was your first job?
I was an art director at D’Arcy, Masius Benton & Bowles.
Indulge us with a quick bio of yourself.
I’m a Londoner – I grew up in the city and have worked there my whole life for agencies like TBWA, McCan, Wunderman and Joshua, and I owned my own agency for 10 years. But I always dreamt of living by the sea. So I moved my family to Bournemouth and carried on working in London. Then I met Gellan – we clicked and I realised you don’t have to be in London to do good work on global clients. What matters is the people. And so, I joined TJ.
What’s your career highlight?
Winning the Russian Standard global account over some of the world’s biggest advertising networks.
What’s been the most embarrassing moment in your career?
Congratulating an overweight client on her pregnancy. She wasn’t pregnant.
Do you have a motto?
The harder I work the luckier I get.
What keeps you at the top of your game?
I hate losing. Ask Gellan – we’ve got an ongoing tally. However, this is also my downfall.
What excites you most about the industry?
People don’t just walk into advertising. They work hard to earn their place. They’re passionate and I love working with enthusiastic people more than anything.
How do you tell members of your team you don’t like their ideas?
Honesty is the only way. I always have a gut reaction to work, and normally my instinct is right.
What’s your favourite campaign?
Diesel ‘Be stupid’. I wish I created it.
What’s your Thinking Juice?
What’s the best advice you’ve been given?
Put your head down and work hard. Don’t wait for things to happen, make them happen through hard graft.
What do you look for when looking through creative’s portfolios?
Ideas and common sense.
What kind of person do you look to employ?
Someone who I think is better than me.
Advice to give to people getting into the industry?
Don’t give up.
What do you do when you’re not working?
I like to think of myself as a paddle boarder, surfer and motorbiker.