This quick-fire Q&A series is all about getting to know the TJ team, and getting their thoughts on all things creativity, life and the future. First up is uber-cool creative Nat Cook - no pressure.

What do you do at TJ?
Art Director / Office Dog Warden.

Nat_profile_picture-2770

A brand I think is killing it at the moment is… 
Hmm, difficult one. But right now, I’m loving (She) Thinx.

A refreshing approach to periods with their amazing inventions and their efforts to reduce environmental impacts of sanitation products, as well as their fight for better access to puberty education and safe menstrual hygiene. AND, to top it all off, their visuals are fab! Yipee!

“I think the biggest opportunity for brands today is to add something positive into the mix, be authentic, responsible and to impact the globe positively. ”

The work I’ve been involved in at TJ that I am most proud of is…
Working with Dr. Martens, especially the set design for The Who collaboration.

My favourite advertising campaign of all time is…
Oh boy, I had to think about this one and there’s probably too many to count. I do remember the day I watched ‘KENZO World – The new fragrance’ and was blown away. Watched it about 5 times in a row just to make sense of it.

I think the biggest opportunity for brands today is…
To add something positive into the mix, be authentic, responsible and to impact the globe positively. Brands like Lush that work on packaging-free initiatives, and Ikea’s refugee shelters. I’m seeing more and more brands take on positive initiatives and hope they can be part of a solution for the globe.

The one app I would highly recommend everyone should use is…
Ah, no more apps. I love instagram but, honestly, I’d rather we just switch off and take a deep breath!

@realhackneydave, the ex ad maverick turned artist. Great work, hilarious content.

@jameelajamilofficial, for everything she stands for.

And @Ianharrisphoto, for his recent work for Women’s Health (below)

If I didn’t work at TJ I would work as…
Either the dancer from the Kenzo ad or some sort of struggling artist.

The one word I would use to describe TJ is…
Modest.

Share