To celebrate 125 years of Barbour, we created a Christmas campaign that brought Raymond Briggs’ beloved Father Christmas back to screens in a heartwarming tale about family, heritage and the magic of gifting. And after months of meticulous planning, we’re pleased as punch to announce that the short film has officially gone live!
Father Christmas Returns
This wasn’t just any Christmas campaign for Barbour. In their 125th year of the family business, it was an opportunity to look back over the company’s rich history, and see just how the brand, and the nation, has developed over the last decade and a quarter. And having an icon like Father Christmas as our lead character presented a beautiful opportunity to showcase a magical look back over the years, and instil a warm fuzzy feeling about family and British heritage in the hearts of the nation.
How The Campaign Came to Life
Our creative team was tasked with developing a narrative for a new Father Christmas film that interweaved key brand messages while staying true to the original character. And the script ‘Thanks Mrs C’ was born — a charming tale about how a gifted jacket has kept Father Christmas going for the past 125 years.
The right way to bring this story to life was to partner with the talented people who created the original 1991 animated film. Illuminated Films, led by director Dave Urwin, beautifully crafted the short film, adding the rich layers of humour, charm and nostalgia that are so synonymous with a Raymond Briggs’ story.
In addition to the film, TJ was also asked to plan and create the wider digital campaign, including competitions, blogs and social content that amplify the brand’s presence and engagement across various digital platforms.
And The Results?
In the first week since going live, the film has received almost 1m views (and counting) across all Barbour channels and the work has received glowing reviews from both the public and media. Have a look below to see what folks are saying…
Our work for Barbour’s Christmas campaign continues, with a very special competition launching to be in with a chance of winning a Barbour jacket, based on the one worn (and patched up) by Father Christmas in the film.
To see more of our work for Barbour Christmas 2019, explore their festive gift guide, or to get involved in the competition, visit barbour.com/christmas