We were briefed by uSwitch to help them develop a new brand proposition and above the line campaign to unlock hard to shift consumers. Following rigorous testing and research we developed the new campaign line 'The Simple Way to Switch' which brings the brand's commitment to making comparing prices and switching quicker and easier than with any other comparison site. And we found a face for our campaign that consumers trusted - Phil Glenister, one of the UK's favourite actors.
The first campaign originally launched in Autumn 2014 and saw excellent uplifts. The second campaign, launched just after the New Year featured two new TV ads with Glenister encouraging consumers to switch their broadband and energy providers with the same simple and direct message to visit uSwitch. Simon Hills, Head of Marketing at uSwitch commented: “While consumers are getting the hang of switching some home essentials like car insurance, when it comes to broadband and energy, people are nowhere near as proactive.”