Branding and digital

A new brand, reflective of their no.1 position.

The New Homes Group x Eleven Miles

The New Homes Group, the UK’s leading new homes mortgage specialist, required a new brand identity more aligned to its front-running status. They also had several sub-brands that needed to be closer aligned to the parent group.

When developing the new identity, we considered the brand’s extensive experience and history, while ensuring it was contemporary, premium and reflective of its forward-thinking approach. Once this was established, we had to effectively role it out across their multiple media channels, from printed brochures to digital, as well as re-design and build their group of websites.

Impact

Gaynor Hookings, Group Marketing Director, said: ‘Thank you Eleven Miles for all the hard work, commitment and dedication in producing the final result with the TNHG rebranding exercise. We have received so many positive comments and feedback from staff and clients already, including a complimentary email from our Chairman: “Had a quick scan of both sites and very impressive they are; professional, friendly, informative and upbeat. Well done.”.’

Nick Spaull, CEO, further commented: ‘I am very proud of the finished result. I believe it captures the professional image of a market-leading company, trusted and very well respected by the industry and its customers. This can only help to place us in an even better position for years ahead.’

Services provided to The New Homes Group by Eleven Miles

Strategy and planning
Brand identity
Design
Digital, web development

Get in touch

If you’d like to work with us on your brand strategy or website design and development, drop us a message and our team can take the reigns from there.