Helping parents keep their fussy eaters awesome.

PaediaSure Shake x Eleven Miles

83% of parents experience a ‘fussy-eating’ phase with their children, which can be extremely stressful and worrying. Fortunately, PaediaSure Shake is an easy way to get essential vitamins and minerals into kids during this tricky period.

Following an insight that mums only want what’s best for their kids, we created an emotive and positive campaign that showed happy kids using their imaginations to have loads of fun. Effectively navigating pharmaceutical restrictions, the campaign ran across multiple channels, from TV, print and digital ads to website and point of sale.