Brand strategy and integrated campaigns
Creating a family of individual products.
Mentholatum x Eleven Miles
For over 125 years, Mentholatum has born many well-known healthcare brands — Deep Heat, Muscle Rescue and Regenovex, to name a few. But despite their high-profile, they had little in the way of brand structure or unity between the brands. So, we changed things.
Following extensive research, Eleven Miles developed an overarching brand architecture and a strategy for each brand — everything from vision and values to positioning and tone of voice. This gave us a solid platform to create a series of hardworking campaigns that introduced their products to new audiences and helped existing ones see their brand in a new light.
Impact
Mentholatum were extremely pleased with the work we’d done, both from a look and feel perspective and in terms of its effectiveness. They were so happy, they’re still using the same campaigns two years after we first created them.
Services provided to Mentholatum by Eleven Miles
Get in touch
If you’d like to work with us on your brand strategy and integrated campaigns, drop us a message and our team can take the reigns from there.