Marshall Amps are the most famous guitar amp brand in the world. Founded by Father of Loud Jim Marshall, their story is something of a legend in the industry. But like so many brands that trade on a rich heritage, what once was gleaming had become tired, and their appeal had become limited to professional and serious players.
The market had changed. Rock, their area of authority, had lost its appeal, and it was time to find a new more inclusive proposition that was less genre dependent, but still true to the brands heritage and beliefs.
Following extensive global research of new players and established guitarists, we learned a huge amount about the passions they shared with the Marshall business. Not just a love of music. But a lifelong dedication to music, and the lifestyle.
So, #LIVEFORMUSIC was born, along with a range new tools, touch-points, content and tools. It launched with great success, won numerous awards and immediately connected the brand to the next generation guitarist and non-playing music lovers.