Integrated campaigns
Reviving G Plan’s design credentials.
G Plan Vintage x Eleven Miles
Eleven Miles helped iconic British furniture maker G Plan, launch their brand extension, G Plan Vintage to the market. Drawing on the brand’s rich history and design cues, these pieces are a mid-century modern dream.
Although existing brand loyalty was high, their current customer base was ageing. They wanted to appeal to a younger, design-led audience to future-proof their business and create brand enthusiasts.The vintage sofa collection was designed to be a modern day take on G Plan’s archive, which also inspired our new look, feel and tone of voice for the collection.
Impact
We delivered the work in-store, online and on social, created bespoke literature for retailer partners like John Lewis and produced iconic interior photography for all of their range. The collection’s positioning and communication breathed new life into the business and opened up new relationships with retailers and customers alike, proving good design and quality will always stand the test of time.
Services provided to G Plan Vintage by Eleven Miles
Get in touch
If you’d like to work with us on your next integrated campaigns, drop us a message and our team can take the reigns from there.