Helping revive a great British icon.

Duckhams x Eleven Miles

Once the largest independent oil company in the UK, and with a rich heritage dating back to 1899, Duckhams was one of the best-known British brands in the second half of the 20th century.

We redeveloped a strategic and creative direction for the brand, providing Duckhams with a tool kit to help them get back to its former glory after a 15 year absence from the industry. The revival was focussed on targeting car enthusiasts, who had an affiliation with Duckhams in the past, and building on legacy of authenticity and quality of their unique green-coloured oil. We started in a strong position to modernise and remodel Duckhams for the 21st century as ‘the engine’s choice’.