WORCESTERSHIRE COUNCIL

THE BRIEF
One of three counties to receive a large investment from the Department of Transport, Worcester are pro-actively changing local people’s perceptions and habits towards travel choices. We won a brief in a pitch against leading UK agencies to create and market the idea of changing travel decisions.

THE WORK - IDENTITY, ADVERTISING, DIGITAL, DIRECT, OUTDOOR
The campaign, titled ‘choose how you move’, has been very successful, won numerous awards and has high recognition with the target audience.

THE RESULT(S)
During the campaign research highlighted a significant shift in travel choice, increased uptake of local car share schemes by 29% and an increase in web hits by 38%.