VOW

THE BRIEF
What a tough brief. Not only were we asked to design a logo for two of Europe’s leading office wholesalers when they merged… we had to rename them. And their parent company. And ensure the names possible trademarks, with URLs available - an increasing challenge, but one that we really enjoy.

THE WORK - IDENTITY
We started with extensive market and internal research and found that the uniting brand trait (from two very different companies) was that they both kept their promises ahead of their competitors – which became the focus of the naming strategy. So, Kingfield Heath and ISA became… VOW. Surely, the most important promise of them all.

THE RESULT(S)
It was a huge project delivered in a narrow timeframe, but wonderfully successful – leading to the new business prospering and creating a huge buzz about the rebrand in the industry.