HEINEKEN

THE BRIEF
We were approached by Heineken to create a trade marketing campaign for their newly acquired Birra Moretti brand. And what a back story! The Moretti family started the business in Italy in the mid-1800's and they fast became Italy's number one lager, which they still are today. Our task was to activate the brand through trade marketing and sales promotion support.

THE WORK - DIRECT, DIGTIAL AND SALES PROMOTION
We focused on telling the unique Moretti family story creating a powerful direct marketing concept that contained samples, stories and supporting material. We also created a sales promotion campaign that ran at the same time to drive rate of sale creating a range of materials including Italian language books, competitions and POS.

THE RESULT(S)
Couldn't have been better! Heineken sold out of Birra Moretti stocks and promotional materials nationwide.