DAVID BECKHAM ACADEMY

THE BRIEF
Having worked with Simon Fuller’s entertainment management company ‘19’, we were briefed to create a range of marketing communications for one of the biggest names on the planet. First we reached for our autograph books and then we got on with the work.
 
The David Beckham Academy is a dream project but, as budgets were not huge, we had to devise tactics which would be effective from the ‘kick off’.

THE WORK - PRESS, RADIO, DIGITAL AND DIRECT
Following the success of early projects for the UK academy, we were appointed to handle creative, design and digital advertising for LA and UK.

THE RESULT(S)
To date, our ads and web banners have ensured capacity attendance at all the courses, and while the academys in the UK and USA are changing the way they deliver their courses moving forward, our work has always yielded results over target.