Proton.

Proton were once one of the UK's best selling automotive brands. Today, the Malaysian owned business is still one of the worlds major manufacturers, but in the UK sales have fallen as the value end of the market has become incredibly competitive. But for how long? The business has big plans and a stream of concept cars that are hitting the production lines and sure to take Europe, and more specifically the UK, by storm.

THE IDEA.

We've been appointed to refresh Proton's direct to consumer communications, advertising creative and dealer support.

RESULTS.

The work launches September 2010, so no results are in but the client has been incredibly positive about the work, the team and future projects. It's been great to work on.