Leskol Half Fat.

Leskol is a Wyke Farms brand and was actually our first brief from this client - we think it was a bit of a test!

Chariman John Clothier was diagnosed with having high cholesterol, so his son invented a new healthy Cheddar alternative for his Christmas present! He liked it so much, John put it into their range.

When we met Wyke Farms for the first time, they were just about to relaunch Leskol in ASDA (their only multiple listing) with a new but poorly designed label. They briefed us to review this and produce our recommendations asap.

This meant we had 10 days to design and print new packs and create a Leskol website. Aaargh!

THE IDEA.

We did it on time and on a lean (low-fat) budget. And, because it’s a such good product (with a pack design that does justice to this) it’s been a huge success. So much so that and we now look after all their brands as a consequence.


For Leskol we have produced the brand design, packaging, website, press advertising, direct and digital.

RESULTS.

With the label we designed, Leskol showed an immediate growth of 150%. Over the last 6 years it has become the best selling Half Fat Cheddar alternative. And it is currently still growing at over 60% year-on-year.