Heineken.

We were approached by Heineken to create a trade marketing campaign for their newly acquired Birra Moretti brand. And what a back story! The Moretti family started the business in Italy in the mid-1800's and they fast became Italy's number one lager, which they still are today. Our task was to activate the brand through trade marketing and sales promotion support.

THE IDEA.

We focused on telling the unique Moretti family story creating a powerful direct marketing concept that contained samples, stories and supporting material. We also created a sales promotion campaign that ran at the same time to drive rate of sale creating a range of materials including Italian language books, competitions and POS.

RESULTS.

Couldn't have been better! Heineken sold out of Birra Moretti stocks and promotional materials nationwide.