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Euronics.

Winning Europe’s leading electrical buying group’s business was very exciting. So much so, we made a right song and dance about it.

Euronics is an electrical brand that brings together over 1,500 independent retailers so they can compete with the high street chains. With a reduced budget because of new restrictions, their Christmas TV campaign had to be a real cracker.

The idea

Creating the spark.
Mr Plug was their brand character and we made him the star of the ad. This meant we could use animation and avoid costly live action. We put him into a X-factor scenario with a Motown-style band call 'The Euronics'. With careful planning, backed up with online games and other social media events, he had plenty of cut through.

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Results

Brighter results.
The ad achieved their highest awareness level for three years, with sales over target and, brand consideration increasing to 54% among 20 – 59 year-olds. It's highest ever. Web hits were up by 25% and the ad was voted in UTALK’s top 5 TV spots over Christmas. All achieved on a lower budget than any previous Euronics campaign. Music to our ears.