We like to keep you up-to-date with all the news, client wins and achievements
at Thinking Juice. Check back from time-to-time and find
out 'what's new'.
August 2008 Thinking Juice has been appointed as creative agency for retailer
Following a number of creative projects, Thinking Juice has been appointed as agency for a leading independent department store chain.
August 2008 Another juicy thinker joins the team
We have a new addition to the studio team. Steve joins as a Senior Designer with fantastic international design and branding agency experience. This follows some excellent new business wins and we have more new starters joining soon.
August 2008 UK's leading mortgage magazine advertising campaign and creative win
We have picked up a fantastic project to create a brand campaign for the number one consumer mortgage magazine and website. The brief includes print based and digital creative.
August 2008 Thinking Juice complete a range of projects in the dairy department
The studio has recently completed a range of briefs developing new identity and packaging solutions for a range of Cheddars. Projects included: a brand refresh of the UK's best-selling Half Fat Cheddar, the launch of a brand new Organic range and the creation of a special edition brand that has been listed in Harrods before the project was even completed!
August 2008 Leading independent department store chain project win
Thinking Juice has been appointed to handle a range of promotional and POS projects for a leading independent department store chain based in Dorset.
August 2008 Public Sector Technology specialist appoints Thinking Juice
A provider of market-leading business process and measurement solutions for the public sector has appointed Thinking Juice to handle a brand development and marketing strategy project, following a pitch process against London agency competition.
July 2008 Technology company choose Thinking Juice for branding task
A leading regional technology provider has appointed us to handle a range of strategic brand, identity and communications projects following a number of credentials meetings with local agencies.
June 2008 We've won 2 design awards!
Well done to our studio... they've won awards for corporate identity and brand creation for a leading IT company and new luxury lifestyle brand.
June 2008 Booming results for museum and tourist attraction
Our client, a military themed museum and tourist attraction (the largest of its kind anywhere in the world), had it's best ever attendance to it's annual live extravaganza attracting locals, tourists and enthusiasts from across the country.
May 2008 Thinking Juice ranked in the Top 10 Advertising Agencies in the UK!
After an amazing start to the year Thinking Juice has been ranked in UTalk Marketing's Top Agency List in joint 10th position - ahead of global advertising giants Saatchi & Saatchi, M&C Saatchi, Fallon, Wieden & Kennedy, Lowe, Ogilvy and many more. Gellan Watt, Managing Director said "It's an incredible achievement for the whole team. We have worked relentlessly over the past 5 years to become the South Coast's number one creative, marketing and ideas business - and we're fast turning that dream into a reality. And we're on the lists that count the most to marketers - we're being judged on the quality and effectiveness of our work." Click to see the article here.
May 2008 We've won 4 International Awards!
It's an exciting month for the creative team as we're the proud winners of 4 International Awards. The awards recognised our work in four categories - Trade Advertising, Consumer Packaging, Advertising Campaign and Consumer Advertising.
May 2008 Regional sustainable and recycling business appoints Thinking Juice
Another great win for the team as we've picked up an exciting design and strategy brief for a regional 'green' business, following a credentials process involving a number of local agencies.
April 2008 POS win for global stationery and office product retailer
Thinking Juice has picked up a POS design and production brief for a large global retailer. It's an excellent win for the team.
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April 2008 Thinking Juice wins 'People's Choice Favourite TV Advert'
In a recent UTalk Marketing and OMD Snapshots survey of 1,000 consumers, our latest TV advert for Wyke Farms was voted best, beating John Lewis (Lowe London), Sony Ericsson (Iris) and Magic FM (St. Lukes) to become 'The People's Choice' with a massive 33% of the vote. Click to see the article here. |
April 2008 POS win for global stationery and office product retailer
Thinking Juice has picked up a POS design and production brief for a large global retailer. It's an excellent win for the team.
March 2008 Appointed to handle brand strategy for leading financial title
An excellent win for the team to develop brand strategy and creative for a market leading financial magazine. The brief includes planning, print, direct and digital.
March 2008 FMCG packaging brief win
One of the the UK's best-selling and fastest growing brands has chosen Thinking Juice to review its entire product range. The new designs hit the shelves this Summer.
March 2008 Global sports brand win
The creative team have a lot to celebrate, yet again, as we have begun working with one of the most famous sports brands in the world on a global communications project. The work breaks this month.
March 2008 Two new fresh thinkers join the team
Thinking Juice has two new additions to the creative team. Gemma joins us as a copywriter, and Tom as a graphic designer.
February 2008 Win for fine French food retail chain
A mouth-watering win for the creative team. This London and spa-town this French fine food chain has appointed us to handle their advertising and promotions for ongoing advertising, packaging and interior projects. We won the business pitching against London agency competition.
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January 2008 BIG NEWS: TJ in the 'Top 10 Agencies to Watch in 2008'.
What a great start to 2008... we're already winning pitches and short-listed for a number of awards, and now the UK's leading independent marketing magazine, The Drum, has named Thinking Juice as one of 'The Top 10 Advertising Agencies to Watch in 2008'. It's a huge achievement that a brilliant team of staff, clients and suppliers has made possible. |
December 2007 Social responsibility brief win
We
have again been appointed without pitch, to handle a social responsibility campaign, promoting car sharing.
December 2007 Corporate identity win for market leading stationery wholesaler
An excellent win, without a concept pitch, for an exciting dual re-brand of two merging businesses - both market leaders in stationery and office furniture wholesale.
November 2007 Specialist industry software company branding and marketing win
The sister company of one of our current clients
has appointed Thinking Juice to re-brand and market their entire range of market-leading enterprise software solutions. It's an excellent win for a very interesting brief under extreme time pressures for full launch in January 08.
November 2007 Promotional gifts start-up win
A really exciting start-up business providing a range of branded specialist promotional gifts has appointed Thinking Juice to handle identity creation and guidelines.
November 2007 Award-winning month to remember
It's been a whirlwind month. We've had numerous new business wins, along with picking up seven design awards, and have been shortlisted for a number of awards early next-year. We were also very proud to be the runner-up in the DBA07 for 'Creative Project of the Year'.
November 2007 New member of the team
We would like to welcome a new member to the team - Zoe Legge, a marketing graduate, joins us as Account Executive. She's an excellent new addition, with experience from one of the UK's largest independent communications groups.
November 2007 Regional Award Nomination
It was announced today in the press that Thinking Juice is one of three finalists for the Dorset Creative Business Award. We're up against excellent local competition including one of the UK's largest and most successful independent advertising agencies. The whole team is proud to be in the final three, and we find out how we've done on the night of the awards, 29th November. Fingers crossed!
October 2007 National promotional exhibition win
Another excellent win following a competitive pitch. A quick turnaround was required for this latest project - a national promotional merchandise exhibition. Projects include direct marketing, advertising and online.
October 2007 New portfolio online
It's taken some time for us to do it, but we've finally updated our portfolio. Why not have a look?
September 2007 Thinking Juice is thinking bigger. We have moved.
Due to client wins and new members of the team we were feeling the squeeze in our old offices, so we have moved to a really great new studio with lots of room to grow... which is exactly what we need! Our new office is in Burlington House on Old Christchurch Road, and our new telephone number is +44 (0) 1202 294 114.
August 2007 Kitchenware company campaign win
A great win for a small but perfectly formed direct and online kitchenware company. The resulting creative is some of our favourite this year. The campaign breaks this Autumn and we can't wait!
August 2007 TV commercial for best-selling UK FMCG brand
A great win for a really great brand. The client has a superb traditional family proposition, making the TV spot great fun to make with numerous generations of the clients family involved.
July 2007 Integrated win for UK publisher
A huge win for the agency, this is a long-term integrated campaign for one of the UK's largest publishing companies - work includes online, press, identity and sales promotion.
June 2007 Launch win for new estate agency concept
Pitching against local competition the creative and account teams produced an excellent creative and strategic package to pick up this exciting new account.
May 2007 Identity brief for marine client
Following a pitch against specialist regional competition the creative team enhanced their impressive pitch reputation by winning a brand development and marketing strategy task from of a marine brand.
April 2007 Direct marketing win for large alcohol brand
A huge win for the creative and marketing teams to activate a large European alcohol brand in the UK.
March 2007 International FMCG brand win
Our creative team has picked up another fantastic campaign for both consumer and trade advertising for a large European speciality meats brand, in a three-way pitch against top-ten London agency competition.
January 2007 4 client wins in 1 month
Our new year kicks off in style with 4 pitch wins for major national and international brands. From publishing to sports, and building to suncare.
January 2007 100% creative pitch win record continues
Now in our forth year, our 100% pitch win record continues.
November 2006 Client is fastest growing brand in sector
A huge 250% growth for our FMCG client makes them the fastest growing brand in their sector for the second year running.
October 2006 DM win for major international credit card
The
team again pulled off a sensational win against international competition,
for a DM and identity campaign for the Asia/ Pacific region for a huge
global financial brand.
August
2006 AWARD WINNERS!!!
This month the Thinking Juice creative
team picked up four design awards for brand, design and packaging projects.
The team also have an entry in the final for 'best carton packaging' at
a packaging award ceremony in September.
August 2006 Rebrand and creative win for global software developer
Creative, brand and advertising win for leading global
software developer. More to follow.
July 2006 Win for major financial services sector exhibition rebrand
The creative team have picked up an excellent win, rebranding a
major UK financial services trade show brand. Project include: brand
and identity, advertising, direct marketing and sales promotions.
June 2006 Client reports record category brand-growth
Our FMCG dairy sector client has experienced
record sales in two categories. The first as the fastest growing main-stream
Cheddar brand 55% year-on-year and the second for the same brand owners
half fat variant that has experience 260% growth over the same period.
May
2006 UK supermarket listing support for global brand owner
A global brand owner has appointed our marketing consultancy
team to support their quest for UK supermarket listings. Initial projects
include B2C advertising copy and trade business development tools for
USA and UK.
May
2006 Brand building for property developer
Another great win and some fun brand driven
creative for a leading regional property developer - the work goes live
in May.
May
2006 New face for regional solicitors
The creative team faced stiff competition pitched against
leading regional creative agencies to win a full corporate identity (brand
creation and roll-out) project for a successful regional law firm.
April
2006 Membership of Chartered Society of Designers
Our
creative director, Gellan Watt, has been awarded chartered membership
status to the prestigious Chartered Society of Designers.
February 2006 New face for leading IT recruitment company
The
creative team have scored another great win for a leading IT recruitment
company. The project is a total rebrand, including corporate ID, website
and the development of sales support materials.
February
2006 We have moved!
Due
to our continued success and new members to the team, we have moved office.
January 2006 2 years and still 100%... our record continues!
2005
proved to be another incredible year. Our clients saw some fantastic results,
we made some excellent new business wins and we won a number of creative
and design awards to boot. All that and our 100% pitch win record continues
into its third year. Fantastic!
December 2005 Leading IT company appoint TJ for web development
The
web team have scooped an excellent project for a leading managed IT services
company. The brief includes concept creative and development of a fully
css content managed website - the project is a real test with a tight
deadline for launch January 2006.
November 2005 B2B DM win for materials handling company
A
regional materials handling company has appointed Thinking Juice to develop
creative for its direct marketing drive in 2006.
November
2005 Leading Dairy brand B2C campaign for 2006
Thinking
Juice has retained the full service creative, advertising and media buying
for the UK's leading half fat cheese. Initial projects for 2006 include
a new website, national consumer advertising and sales promotion work.
November 2005 Financial trade exhibitions creative and advertising win
The
creative team have been appointed to handle the creative and advertising
for 6 new major international financial summits in 2006.
October 2005 Social marketing brief for 2006
The
creative team have been appointed to manage the creative development for
a major social responsibility campaign for 2006.
September
2005 Specialist food retail launch
A
specialist food retailer has appointed Thinking Juice for their UK launch.
Starting with 11 stores in London, the project will include, interior
POS, packaging, direct marketing, launch advertising and pr.
August
2005 Utility and tool provider chooses Thinking Juice
A
market leading designer and manufacturer of utility and pocket tools has
appointed Thinking Juice to handle strategic development for 2006.
July 2005 Packaging award for TNT Cheddar
We're
not just winning clients... we're winning awards. Our packaging design
and branding for TNT Cheddar has just picked up a global design award
scoring a huge 95 out of 99 available points.
May
2005 Museum and attraction choose Thinking Juice for 2006
One
of Dorset's leading visitor attractions has chosen Thinking Juice to handle
its campaign for 2006, following a pitch involving five leading regional
advertising and creative agencies.
May
2005 Logistics firm regional marketing brief
A
regional logistics firm has appointed Thinking Juice to handle its business
development strategy for 2005.
May
2005 Corporate identity and full-service win for finance recruiter
Following
a three-way pitch Thinking Juice wins a creative and re-branding contract
for a leading regional financial recruitment agency.
April 2005 Corporate Identity brief for Healthcare organisation
A
start-up healthcare organisation has appointed Thinking Juice to handle
a rebranding and corporate identity project.
March
2005 Full-service win for packaging and print organisation
Following
a four-way pitch between leading regional advertising agencies, Thinking
Juice continues its winning streak with this full-service win.
February
2005 Creative win for major social marketing campaign
Following
a four-way pitch between leading national advertising and marketing agencies,
Thinking Juice has been selected as Creative Agency to handle a major
UK public sector campaign, as part of a team of agencies assigned to the
project.
February
2005 Exhibition stand win
As
part of ongoing campaign work, Thinking Juice has developed a flexible
exhibition stand for an IT services business-to-business company.
February 2005
Project for Red-Cross Tsunami fund-raising appeal
Thinking
Juice has volunteered their studio and strategic resources for a Tsunami
fund-raising appeal for the Red Cross - projects include identity work
and printed materials.
January
2005 Launch project win for leading UK FMCG product
After another creative
pitch, Thinking Juice has been appointed to a branding, advertising and
launch project for a new UK consumer product - set to become an immediate
national brand.
January
2005 New creative and marketing brief for exhibitions in 2005
Following a creative pitch
Thinking Juice has successfully picked up two further creative and marketing
projects for two exhibitions - one in the UK and one in Spain.
January 2005 Sales
boost by100% for Half Fat brand
A national advertising campaign for
New Year healthy eaters has seen spectacular results. Over 100% increase
in sales year-on-year, out clients' Half Fat brand has become the one
to watch in the Dairy sector.
BIG NEWS!!! It's not only
Arsenal that can go a whole season without losing!!!
We are
very proud to announce that Thinking Juice has won 100% of the creative
advertising accounts pitched for in 2004. Gellan Watt, Managing Director,
says "It's a great result. 2004 was a special year for Thinking
Juice. We all worked very hard and not only won new and exciting business,
but delivered for our existing clients... This goes to show - we keep
our promises and really do provide fresh ideas that work."
December 2004 Dairy sector
client signs listings with two national supermarkets
Following 11 months of committed marketing
and creative strategy, our client a leading UK dairy producer has signed
new listings with two major national retailer. Representing a milestone
in the development of the company's product distribution, this has been
recognised as an excellent achievement within the timescales - more than
delivering on the brief set in January 04.
December 2004 New key UK finance
sector event win
Thinking Juice has been appointed to develop the identity
and communications strategy for a new specialist finance sector exhibition.
December
2004 POS project gets green light for top 3 UK supermarket
Following
a regional test phase - a national UK supermarket retail chain has adopted
a re-design and new Deli POS system developed by Thinking Juice. The national
roll-out was agreed after significant increases in sales.
November 2004 Market leading specialist
recruiter full service win
Building on our extensive experience within the recruitment field, Thinking
Juice have been appointed to handle the rebranding, media buying and marketing
communications for a specialist UK recruiter.
October 2004 Regional retailer branding
and identity project
A new concept retailer has appointed Thinking Juice to both name and develop
an identity and both b2b and b2c marketing material.
October 2004 Branding win for online home sales organisation
Our 100% record continues with a further branding appointment for the
UKs leading online homes sales company.
September 2004 Record numbers at regional show
Following a radio and publicity campaign, our client welcomed record figures,
with an increase of visitor numbers of over 25%.
September 2004 Creative win for global TV
show and online portal creative
What a challenge... the creative team were asked to design a logo identity
for a United Nations sponsored television show within just 24hours! The
team rose to the challenge and delivered, on time and on budget, an identity
which will soon be seen in every country worldwide.
September 2004 Commercial and private investigation
service branding win
After another busy summer ends on a high with the appointment of Thinking
Juice to handle a rebrand and re-launch campaign for a commercial and
private investigation firm.
August 2004 Creative win for UK Telco.
The creative team have done it again, winning a another pitch for a UK
Telco. covering brochures, exhibition stands and supporting sales material.
August 2004 Branding win for major investment bank
In a head-to-head agency pitch, Thinking Juice saw off competition from
the clients own internal agency, winning on both creativity and price...!
July 2004 Legal firm say 'YES!' to new creative and branding
A leading legal firm have given the thumbs up for a new set of marketing
materials developed by Thinking Juice.
June 2004 National advertising campaign
launches
As part of a national integrated campaign, Thinking Juice are proud to
see a new lifestyle press campaign for a major consumer brand go to press
this month.
June 2004 Consumer web design project
Another success for the eMarketing team - Thinking Juice have been assigned
to produce a web site for a leasing FMCG brand.
May 2004 CRM exercise for leading IT recruiter
As part of a continued commitment to customer retention and development,
the UK's leading IT recruiter has selected Thinking Juice for their latest
CRM campaign.
May 2004 In-store layout brief for national
retailer
One of the top three national multiples, alongside third party suppliers,
has briefed Thinking Juice on an in-store redesign. The brief demands
a flexible cost-effective and powerful response to ensure an up-turn in
product sales.
May 2004 Appointed to B2B direct mail assignment
An existing client adds a direct-mail brief to the current advertising
remit. This comes as Thinking Juice prepare to enter other assignments
for the same client, into UK advertising effectiveness awards.
April 2004 Leading FMCG client reports further
increase in off the shelf sales
Our client, a major 'dairy-sector' producer, has reported yet further
increases in off-the-shelf sales. These figures come in after reports
of a 20% increase in sales since a rebranding exercise in January. Secondary
branding objectives are also being met, as leading international multiples
are beginning to list this innovative new half-fat product.
March 2004 Branding and packaging brief for FMCG
producer
The creative team secure another branding and product design brief for
a major award-winning food producer.
March 2004 National radio campaign launches
A radio campaign for a leading food producer has launched in the South-West.
Part of a national marketing drive, the creative is already getting excellent
feedback and recall results.
March 2004 New Thinking Juice website goes
live
The Thinking Juice website gets a revamp. A new version goes online to
feature more of our content, case studies and contributions to the marketing
press.
March 2004 Rebranding exercise scores big - 20%
increase in sales
Following a rebrand identity and packaging, sales figures have shot up
for a new half-fat dairy brand. In just one month sales figures have increased
by over 20%. The rebrand was not supported by other promotional activities
during this period.
February 2004 Direct Mail win for national property
company
A 3-way pitch results in Thinking Juice picking a regional direct mail
for a top 5 property company, against two major property advertising specialists.
February 2004 Appointed to handle UK launch for international producer
As a result of a multi-agency selection process, Thinking Juice has been
appointed to handle the UK b2b product launch for a number one global
producer.
February 2004 Website developed and online
- in 7 days!
As part of an urgent new product launch, the team were tasked with designing,
copywriting and implementing a website with one week. It was successfully
approved and online on schedule.
January 2004 Creative win for branding and packaging
brief
The creative team triumphed again with a creative win against three leading
regional agencies. The branding and packaging brief had to be delivered
in one week, for an innovative new product available in ASDA stores nationwide.
Other projects will include a website, national advertising campaigns
and b2b promotional activities.
Thinking Juice welcomes requests for interviews or comments. For further
information please don't hesitate to contact
us. |
