Get People To Open Your Emails

According to a study published on HubSpot, 64 per cent of people say “not being interested in an email subject line” was the main reason for not opening their emails.

One of our digital marketing specialists, Alan Lam, shared his most successful techniques with Digital Marketing Magazine and B2B Marketing Magazine to help create irresistible subject lines.

  1. Lead with a benefit
  2. Create curiosity
  3. Use numbers
  4. Borrow credibility from a well known source
  5. Sell speed
  6. Be newsworthy
  7. Admit your mistakes

To read the full article in Digital Marketing Magazine, click here.