Following a competitive pitch (we love a good pitch) we are pleased to announce we have been appointed by Abbott Nutrition to manage the PaediaSure brand’s above-the-line brief in the UK.

We are now in the process of developing a new campaign for PaediaSure, a nutritious shake for fussy eating kids across the UK, which will launch later this year.

Jody Frost, Group Account Director and Brand Consultant said: “We’re already loving working Abbott on this fantastic brand and can’t wait to get what looks like a very exciting campaign out into the market.”

The work breaks later this year.