A glass of Thinking Juice with Emma Worth

Having been employed by the TJ social team for little under a year, proud advertising graduate Emma Worth makes her introduction...

What excites you most about your industry?

Change. I love getting into work in the morning, opening my internet browser and being inundated with new discoveries, developments and innovations in technology and consumer behaviour. People have been speaking about the future of advertising for years and they will continue to speak about it for years to come, because it is unpredictable, ever-changing and exciting. That’s why I love it.

What is a typical day like for you?

It totally depends on what stage of the month it is. In the first week, it’s all about thinking, planning and developing ideas. A day can be spent researching everything that’s relevant to our clients’ audiences in the coming month until a skeleton of content has been produced in the second week. The third week is all about fine tuning the copy and creating and editing the visuals to accompany it. On the fourth, we’ll be amending and scheduling; all the while allocating and calculating budgets, and overseeing everything that comes in and out of our clients’ social channels. In social, you’re constantly working a month ahead of yourselves. You have to look for the next big thing and when it arrives, you have to be all over it before anyone else.

What was your first job?

My first ever job was a receptionist at a local Golf club. I was 16 and worked part time for 2 years. This came off the back of me doing a week’s work experience with the in-house ‘marketing guy’ who sat out the back. I helped him produce some local ads!

Do you think technology improves or interrupts our lives?

It has improved our lives, and will infinitely. It’s not about making things easier so we can get lazier. With technology anything is possible. I think technology is something that should be embraced and encouraged. To name just a few; education, healthcare and science are developing at astonishing rates – all thanks to technology. Don’t take it for granted, because it may save your life one day!

What people or businesses inspire you most within our industry?

The shepherds. Those who do things differently and those who don’t follow the crowd. It’s becoming quite normal to be exposed to repetitive and predictable content on social media. Daring to be different and taking time to think from the mind of your consumer can really can go a long way. Take Innocent, the perfect example of going against the norms to become a completely transparent and loveable brand.

What did you want to be when you grew-up?

From GCSE Media, I was pretty sure that advertising was the industry for me. It just took me a while to understand it and get to grips with which area I wanted to be in. It all started with a love for creative writing and then somehow, I wound up where I am now.

What do you like to do when you’re not working?

I’m completely obsessed with music. Following my favourite DJ’s as they tour around the country/world to play at events is what my favourite weekends and holidays consist of. You will rarely find me at home on the weekend, because it’s way too boring there.

Do you have a favourite social media channel?

Personally, my favourite is Instagram. Professionally, it’s Facebook. Just think of all the amazing things it allows a brand to do. Brands can become human through Facebook, evolving into characters. From developing, nurturing and strengthening relationships with people to exciting, inspiring and captivating them. The power of Facebook is demonstrated every single day.

What’s your Thinking Juice?

An ice cold pint of beer.