A Glass of Thinking Juice with Bel Moretti.

Meet Bel, our newest Art Director and Designer. With a strong background in Creative, as well as experience in Digital and Social, Bel has taken the next step in her career with us to pursue what she loves doing the most. So find out what makes her tick…

What excites you most about your industry?

I get excited about my industry because sometimes you get it right and when you do it’s the most elating feeling. I got it right! Everyone’s happy.

What’s the best piece of advice you’ve been given – professionally or personally?

When I was learning to read and write, my Granddad told me, if I ever made a mistake in pen to never to use Tippex and to turn it into something beautiful. So all my early attempts at stories and poems about spaghetti have miniature drawings of flowers, rabbits and trees doted throughout. I feel like that advice translates pretty well into literally everything.

What do you like to do when you’re not working?

Other than working on personal projects, I like to cook and walk everywhere. I love the cinema and being by the sea, camp fires, BBQs, old man pubs, Cornwall, Devon, food and sleep, all that type stuff.

Do you have a favourite social media channel?

Instagram, I love all things visual and like to keep it diverse. My feed is an eclectic mix of friends, their mums, brilliant designers, models, photographers, illustrators, adventure enthusiasts and dogs I don’t know. Also you know what? I do want to see your breakfast. I’ll be the first to say that if it looks good, I want to see it.

What did you want to be when you grew-up?

I wanted to be the kind of person who has nice nails and doesn’t show up to lunch dates with hands covered in sharpie and Pritt stick. Someone who would have a really organised pantry with assorted sized jars full of homemade jams and chutneys. I would like to do and be what I am now, just a little neater. One can dream.

What’s your advice for people getting into our industry?

No one is right all of the time (I say this gritting my teeth) and you will get things wrong, which sucks. But no doubt you will be right more often than not, so don’t worry about it. Just work hard and don’t beat yourself up, or anyone else.

How do you intend to improve your skillset in the coming year?

It’s definitely going to be a steep learning curve this year, but I have no doubt that I can learn a ton from the people working around me, so I intend to be a sponge.

What’s your secret talent?

I don’t have any, when I’m good at something, I tend to tell everyone about it.

Mac or PC?

I’ve always had a Mac, what the hell is a start button? I’m scared of Microsoft and all the unknown things it involves. Microsoft is that creepy neighbour in my life, it doesn’t make any sense, it mumbles at a volume that I cannot perceive. Please stop looking at me and move to another street.

What’s your Thinking Juice?

I have a pretty fierce addiction to Diet Coke.