A glass of thinking Juice with Amy Harding

A Falmouth University student with a degree in Creative Advertising, Amy has started her career with us in Client Services. She enjoys spending her money on things she doesn’t need and crying at the sight of puppies.

What did you want to be when you grew-up?

I wanted to be an FBI Agent but advertising is genuinely better!

Where do you find sources of inspiration in your life?

All around me, mostly through people. Not one person in particular, but many. The way someone acts, the decisions they make, how they handle a situation – I take inspiration from all of it.

Do you have a favourite social media channel?

I use Snapchat far too much. People who have added or accepted me must really regret it after seeing the 100th image of my pet. I love the speed with which you receive information and I’m a bit nosey which is why it’s the best channel for me.

What excites you most about your industry?

The passion that everyone has for what they do. You can’t do well in this industry unless you love what you do because it shows in your work. I joined an agency that encourages people to Do Great Work as their founding principle and I don’t believe you can achieve this without passion.

What’s the best piece of advice you’ve been given – professionally or personally?

Not to take myself too seriously. We are our own worst enemies after all and being critical of yourself makes things worse.

Do you think technology improves or interrupts our lives?

Honestly, I think it’s a bit of both. There is so much technology that greatly improves and adds value to our lives through things like health, work and communication. Technology allows us to live halfway around the world and keep in contact with your loved ones. There is more useful than senseless technology out there but I’m guilty of spending more of my time looking at a screen than looking around me. We must learn how to use technology without losing ourselves.

How do you keep your skills sharp?

By paying attention. There are no books you can read or tutorials you can watch that can teach you how to be a good Account Executive (in my opinion). Instead, I listen to the people I work with and pay attention to what they do, I learn something new every day. I’m never afraid to ask questions if I don’t understand something or know what something means, I’ll always ask.

What’s your advice for people getting into our industry?

Don’t get bogged down with what you think you ‘should do’ and keep yourself open to new possibilities. If you’re 100% certain in what area of our industry you want to be involved in, great. But if not, don’t be afraid to consider a different opportunity that arises, it might be the best thing you ever do!

What’s your Thinking Juice?

Wine, lots of it.